10 tips for fundraising online

Raising money online is a really great way to collect donations. Read our top 10 tips for fundraising online.
The number one.

Start a fundraiser

You need to set up an online fundraising page to kickstart your fundraising. JustGiving allows you to create your own web page. People can then donate, leave you a supportive message, and the money, including any Gift Aid, automatically gets sent to Macmillan. Hassle free fundraising.
The number two.

Add a profile photo

You've set up your online fundraising page, now's the time to make it yours. The photo on your page is the first thing people will see, so adding one of your lovely self will reassure your supporters that they're on the right page.
The number three.

Write your story

Your supporters want to know about your fundraising and why you're doing it. Make sure your page tells your fundraising story. It doesn't need to be super long. Just let people know what you're doing and how their support will spur you on. 

The number four.

Tell people how their donations will help

By raising money for Macmillan, you're making a huge difference to people living with cancer. Tell your supporters how their donations will help and why their support matters.

The number five.

Set a fundraising target

You might already have a fundraising pledge for the event you've signed up for, but even if you don't, it's a good idea to set one. A target can be really motivating, not only for you, but also your supporters. They might donate just that little bit extra if they know it's going to get you to 100%.

The number six written in black as a digit on a green circle.

Add a video

Video is a really effective way tell your fundraising story. It doesn't need to be anything fancy, simply use your smartphone to record something. It could be a video of you talking about what you're doing and why, or a live stream while you're out training for your event.
The number seven written in black as a digit on a green circle.

Include any donations you've raised offline

If you have been raising money and collecting sponsorship offline, you can update your JustGiving page to include this money. It will then be added to the total, contribute towards your target, and your page will reflect all of your incredible fundraising.
The number eight written in black as a digit on a green circle.

Link up your Strava activity

For those of you taking on a challenge event, if you're using the Strava app to track your training, you can add this to your JustGiving page. Share things like fitness tracking, training photos and miles to your fundraising page so people know just how much effort you're putting in.

While you're there why not join Team Macmillan on Strava.
The number nine written in black as a digit on a green circle.

Personalised sponsorship asks go a long way

Your close family and friends will really appreciate a personalised ask for support, so send them a private message first. Tell them about what you’re doing for Macmillan, why you’ve signed up and what their support would mean to you.
The number ten written in black as digits on a green circle.

Share, share, share... and share again

Make sure you're sharing your fundraising page regularly. Hit a new fundraising milestone? Smashed a training goal? Had a big donation? Tell people about it. Update your fundraising page and share on your social channels. Donations come in after the event too, so make sure you keep sharing after the big day.

More Fundraising Tips

A smiling woman sticking her thumb up as a sign of positivity.A smiling woman sticking her thumb up as a sign of positivity.
Fundraising during the coronavirus pandemic
If you want to support Macmillan from home while isolating and social distancing, we've got some ideas to get you started.
Two people dancing at the finish line of a Macmillan Mighty Hike event.Two people dancing at the finish line of a Macmillan Mighty Hike event.
5 tips to help boost your fundraising
Want to give your fundraising a bit of a boost? We know it can be hard to ask for donations. These ideas will help.
Two women hugging at the finish line of an outdoor event.Two women hugging at the finish line of an outdoor event.
5 fundraising tips for event day
The days leading up to and just after your event are BIG fundraising opportunities. Our tips will help you make the most of the big day.

Get in touch

0300 1000 200
Call our Supporter Care team Monday to Friday, 9:30am-4:30pm
Email us
Get in touch with our Supporter Care team by email
Fundraising FAQs
Answers to common questions our supporters have about supporting Macmillan – how to pay in money, changing your details, making a donation.
Find an event
Take a look at some of the many Macmillan events you could get involved with.