All change

Have you seen our new brand advertising campaign yet? If not, why not take a look? Launched across TV, billboards, social media and online advertising, our new advert depicts how cancer can disrupt your life and shows the many ways Macmillan can help.

The campaign, which follows the launch of our refreshed brand, embodies our purpose – to help everyone with cancer live life as fully as they can. We want everyone to know, ‘Whatever cancer throws your way, we’re right there with you,’ and that we can provide support physically, financially and emotionally.

The new campaign illustrates the range of ways we provide support, directly through services like the Macmillan Support Line, and the work of Macmillan volunteers and professionals. The advert is set in the everyday, but uses hyper-reality twists to bring to life the active disruption that cancer can bring and the difference that Macmillan can make.

To reach the growing numbers of people with cancer, and to inspire more people to support us, we need to keep our communications consistent. That’s why you’ll start to see our brand idea ‘Whatever cancer throws your way, we’re right there with you’ come to life across all our marketing and communications, throughout this year and beyond.