A person wearing a Macmillan branded collection tin costume is standing in front of a house decorated in green and white bunting and Macmillan Cancer Support branded banners.

Turning the town green at Bedford River Festival

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Published: 07 September 2026
Bedford River Festival is one of the UK's largest free festivals, attracting more than 250,000 visitors to the banks of the River Great Ouse every 2 years. For Sue and John Pearson, it's also a golden opportunity to raise money for Macmillan and have plenty of fun along the way.
John, on left, pictured at the Bedford River Fest. He is standing with someone else and has one arm around them. He appears to be grilling a BBQ.
Image: John (on the left) at his home during the Bedford River Festival.

For more than 20 years, Sue and John's home on Bedford's Embankment has transformed into a green Macmillan hub during the festival. At this year's festival on 18 and 19 July they:

  • Flipped 590 burgers
  • Served 480 hotdogs - around 73 metres if laid end to end!
  • Served 1,805 cold drinks
  • Raised a fantastic £8,667 for people living with cancer.

The festival features boat parades, dragon boat and raft races. Live music, food stalls, fairgrounds and street theatre all help make it a true community-led celebration.

Why Sue and John support Macmillan

Sue and John have deeply personal reasons for supporting Macmillan. Cancer has affected both their families and close friends. Sadly, both their Dads died from cancer, while Sue’s Mum and 3 close friends had breast cancer, one of whom lost their life to the illness. Two of Sue’s uncles and John’s son have also had cancer.

“Having experienced the impact of cancer so closely, we feel a strong determination to raise as much as we can for Macmillan,” says Sue. “We want to help ensure that people living with cancer, and those going through a cancer diagnosis, receive the vital support and care they need at what is an incredibly difficult time for them and their families.”

John previously worked for Macmillan for many years and knows first-hand about the vital work which happens to make sure nobody faces cancer alone. Since they began fundraising for Macmillan in 2002, they have raised over a staggering £400,000. Sue was also awarded a BEM for her charity work.

From a cake stall to the 'Macmillan House'

A person in a Macmillan collection tin costume. They are standing in front of Sue and John's house at the Bedford River Festival. The person in the costume is also holding a Macmillan branded collection bucket.

Their festival fundraising story literally began on their doorstep. Living on the Embankment in Bedford, Sue and John found themselves unable to leave their home as thousands of people passed by during the weekend.

Around 20 years ago, they decided to turn their front garden into a food stall selling hot and cold drinks, burgers, hotdogs, cakes, ice creams and sweets. Over time, it grew into the much-loved ‘Macmillan House’ - or ‘Green House’ - it is today.

“We have local businesses who give us discounts on our meat and rolls, loan us refrigerators and freezers as well as a sound system to let people know what we are selling,” Sue says. “The whole house is covered with Macmillan banners and all our friends and family help by wearing a Macmillan T-shirt.”

As repeat hosts spanning a 20-year period, Sue and John’s reputation for hospitality and supporting a great cause has grown. “Over the years we have many memories with people coming back year after year, so we do get repeat business,” Sue explains.

“We have queues going out of our garden and everyone is always patient, knowing that they are helping a good cause. Some donate extra money rather than take change, some just come to donate and many pop in to talk to us about their cancer journey or one of a close family member or friend. This has a big impact on our friends or family who really do feel they are making a difference by helping over the weekend.”

Many people simply stop by to talk about their own experiences of cancer or those of a loved one. For Sue and John’s friends and family, being part of the weekend is a chance to make a real difference.

Sue and John's fundraising tips

After more than 2 decades of fundraising, Sue and John have plenty of advice to share:

Sue's tips

  • Build relationships with local independent businesses - they’re often keen to support community fundraising, and you can promote their involvement.
  • Reuse suppliers and local businesses that support you each year.
  • Consider raffles and other fundraising activities and ask people to donate prizes.

John's tips

  • Plan ahead and involve friends and family. Encourage volunteers to bring their own friends and family too.
  • Choose events that suit your group’s interests - host a curry night at a local restaurant and have a raffle if you love food or organise a golf day if that’s what you enjoy.
  • If your event relies on attendees, ask people to pay in advance where possible to reduce no-shows.
  • If it’s your first event, keep it manageable and choose something you’ll enjoy. The more you do, the easier it becomes.

View more fundraising tips

What's next?

Sue and John are already planning their next fundraising challenge. After hosting 10 Halloween Balls, they decided to end these in 2025. They are now moving onto some new ideas such as a cocktail event, taking over a cocktail bar, and a golf day or a race night.

Their favourite part of Bedford River Festival comes after the hard work when they count the weekend’s fundraising total.

“Monday is a particularly exciting moment,” says Sue. “Although everyone helping works incredibly hard, there is a lot of fun, lots of laughter and great teamwork. It has become such a part of our lives that our family and friends put the date in their diaries months ahead; they almost love it as much as we do!”

Fundraise for Macmillan

Whether you want to join an event or do your own fundraising, together we will do whatever it takes to ensure everyone living with cancer gets the right support for their needs.

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