Social media platforms are a great way to spread the word. Our social media tips will help you get the most out of your online fundraising.
1. Add a video
Simple videos filmed on your smartphone are perfect for fundraising. A variety of platforms prioritise displaying short-form videos like Instagram Reels, TikTok and YouTube Shorts. Why not share your training milestones?
Top tip: add music to your video or trending sounds on those platforms. Like hashtags, they will help your content be seen by more people and potentially reach audiences outside of your followers.
2. Use hashtags
If you're taking on fundraising event, find out what the official hashtag is and include it in your posts. It's a great way to connect with other people doing the same challenge and bring in new supporters.
Top tip: Doing your own thing? Maybe come up with your own. #JillsEpicRun? #Rajs200kmchallenge? #AmysGameathon.
3. Add a link to your fundraising page in your bios
It's important to make it easy for people to find out how they can support your fundraising. Make it simple by adding your online fundraising link to social media channels like Twitter and Instagram.
Top tip: Use Linktree - this allows you to share several website links, so you won't lose the current link in your bio.
4. Remember LinkedIn
LinkedIn can get overlooked when it comes to things like fundraising. If your post gets liked by a connection then it might appear in other people's feeds and bring in donations.
5. Update and thank your supporters
Facebook, Instagram, Snapchat, and TikTok have a stories feature which is useful for a quick update. On Instagram Stories you can now add a link - it's a more direct way of getting your followers to see your fundraising page.
Make sure you're interacting with the comments and shares you get on a regular basis. This only encourages more people to comment in future. It can also help with the algorithm in terms of how many more people see your post outside of your followers and regular interactions.