Corporate fundraising for Macmillan
Corporate fundraising is a great way for businesses to have mutually beneficial relationships with charities. We'd love to be your partner or charity of the year.
What is corporate fundraising?
There are different types of corporate partnerships, but the main ways businesses can help support charities are through either charity partnerships or choosing a charity to become their charity of the year.
Corporate partnerships
Corporate partners are vital for Macmillan for a variety of reasons. They are a great opportunity for businesses in the corporate sector to partner with Macmillan and work together directly. An example of this is our corporate partnership with Marks and Spencer for the World's Biggest Coffee Morning.
There are many mutual benefits to being a charity partner. Macmillan benefits through the corporate fundraising that takes place, which allows us to provide support to people living with cancer, while the business itself not only gets to support a good cause but also helps to increase their brand awareness.
Getting your business involved in corporate fundraising activities is also a great way to boost morale and combine team-building with social responsibility.
Charity of the year
Corporate partnerships are important to businesses as well as the charities they support, but just as crucial are the businesses across the UK that choose us to be their charity of the year.
In 2020, our corporate partners and sponsors generated £13.9 million for people living with cancer. This highlights just how important the money raised through corporate giving is.
Find out more about the different types of fundraising Macmillan relies on.
Getting employees involved in corporate fundraising
Why choose Macmillan?
When you decide to have a charity of the year partnership or hold a fundraising event at work, it is important to get as many of your colleagues as involved as possible.
Find information about why we need donations and the impact the money we receive has on people living with cancer.
We would love to work with you to create a tailored programme of fundraising activities for your company, and help you fund core vital Macmillan services for people living with cancer.
We can support you to make your corporate fundraising ideas a reality and make sure you and your team have fun for a good cause.
Fundraising at work
Once you’ve got everyone at work on board, the next step is to decide how you are going to raise money. Our most popular fundraising event throughout the year is our World’s Biggest Coffee Morning and for good reason. Anyone can do it and it's the perfect at-work fundraiser. Who doesn’t want to down tools for an hour or two and grab a slice of cake and a cup of coffee?
Whether it’s a physical challenge with your colleagues or finding out how you can give a percentage of your salary to charity through payroll giving, there are many ways to help.
Check out our A-Z of fundraising ideas at work.