Our three year partnership with one of the UK’s leading pub retailers and brewers, Greene King, kicked off in May 2012. Thanks to the generosity of employees, customers and suppliers, it's raised an incredible £1.6 million, surpassing all expectations and smashing the £1 million target originally set.
This is Greene King’s first ever corporate charity partnership and the cause clearly resonates as Greene King has decided to extend the partnership beyond April 2015, when it was due to end. Their teams will continue to raise money until at least the end of 2015, including World's Biggest Coffee Morning and Christmas activity, so our next target of £2 million is clearly in sight.
Since the partnership began, staff have thrown themselves into fundraising by climbing mountains, bungee jumping, sky-diving, running, cycling, swimming, holding coffee mornings and even pushing a bed along a dual carriage way.
Mark Blythman, Strategy & Communications Director at Greene King got the wheels of Greene King’s fundraising into motion by taking part in a four day cycle challenge from London to Paris with his friends, collectively raising a whopping £20,000 for Macmillan Cancer Support.
Rachel Gascoigne, Partnership Manager at Macmillan said:
We’re thrilled with the amount of fundraising and support from Greene King staff and would like to thank everyone for their fabulous generosity and efforts. I am sure there are many more fun and unique fundraising activities to come from Greene King staff as we enter the fourth year of our partnership.
Mark Blythman added:
Our teams are already very involved in fundraising for charities on a local level, but this is our first UK-wide charity partnership. We recognise the importance of raising awareness and as much money as possible to support the hard work that goes into supporting both people living with cancer, as well as their family and friends. It really is a great cause and we are excited to be helping the Macmillan team do this.