We launched our new brand identity a year ago, and volunteers were one of the first groups of people to hear about it through last autumn's Volunteer News. Since that date we’ve been applying the branding across materials and in the brand advertising campaign that launched earlier this year. It’s all part of helping us to ensure we’re relevant to everyone affected by cancer, and to potential donors who can support our cause. That’s why we want all of our communications to be consistent with this branding.
To mark a year since launching the new identity, we’re calling on volunteers to help us make way for new branded materials by recycling, reusing and repurposing the old ones. If you’ve a cupboard that’s overflowing with old cancer information booklets or leaflets and you don’t know where to start, worry not. We’ve got a great system in place to help you clear the decks in a cost-effective and sustainable way.
All the information you need for your big green clear out can be found on this handy checklist – but here are some of the key points to note:
Don’t forget that you can help make sure we are always on brand by browsing our updated materials at be.Macmillan and ordering with our Supporter Care Team – why not take a look today?
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