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Did you see the Lloyds Bank cancer support advert that ran on television in August? It was a reminder that cancer can be tough on people’s finances.
This campaign demonstrates how Lloyds Bank, in partnership with Macmillan, are using their experience to help customers with cancer manage their finances.
Read on to discover how their important new service could benefit some of the people you support in your volunteer role.
The Cancer Support Team at Lloyds Bank are trained by Macmillan to understand the financial impact of a cancer diagnosis.
Through this confidential free phone service they are able to help customers better manage their money by providing bespoke support for personal banking, savings, loans, mortgages and credit cards.
Tracy (pictured), who features in the ad campaign, says that Lloyds Bank was really supportive following her cervical cancer diagnosis. After the diagnosis caused her to take time off work, her finances were strained, so she contacted Macmillan for help. Not only did our financial guides provide vital support and guidance but, because she is also a Lloyds Bank customer, they referred her to their Cancer Support Team. The team provided Tracy with further advice on managing her mortgage and bank account.
‘When I put down the phone to Lloyds, I felt as if a huge weight had been lifted from my shoulders,’ she says. ‘I knew that Lloyds understood and that everything was in hand and resolved. I felt safe.’
Working with Lloyds Bank on their Cancer Support Team is a great example of how we can use our partnerships to help deliver on our campaigns. Specifically, this initiative is helping us to extend the reach of our Money and Cancer marketing campaign – our push to ensure everyone with cancer can address their money worries early on and focus on the things that matter most in their lives.
No matter who you or the people you support bank with, Macmillan can help with money worries. Discover how we can help you or call the Macmillan Support Line on 0808 808 00 00 (Monday to Friday, 9am-8pm).
Read Imogen's blog about her experience as a Macmillan support line volunteer. She highlights the benefits of talking about cancer and looks at some of the different ways people can start talking.
If you've just joined the Community and aren't sure where to start, this is the group for you. Tell us what brings you here, and don't be afraid to ask questions. Someone will be on hand to welcome you and point you in the right direction.
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