Our new advertising campaign
We have launched a new advertising campaign to let everyone know, ‘Whatever cancer throws your way, we're right there with you'.
We’re excited to share our new advert with you. The new advert is set in the everyday, but uses hyper-reality twists to bring to life the active disruption that cancer can bring, and the difference Macmillan makes by supporting people physically, financially and emotionally.
This support means we’re right there in person through our Support Line, volunteers or professionals. It also means we’re right there indirectly, in spirit or remotely – such as championing voices through influencing and campaigning, or giving support on the Online Community.
Alongside the TV advert, the campaign will run across video on-demand services, cinema, radio, outdoor, PR and social media. You will start to see the brand idea ‘Whatever cancer throws your way, we're right there with you', across all of our marketing and communications in 2019.
To find out how we're right there for people with cancer, please visit our website.
Q&A with Peter Armstrong: the role of pharmacists in palliative care
In Mac Voice: Winter 2018 [PDF], we spoke to Peter Armstrong, Macmillan Palliative Care Service Improvement Pharmacist. He discusses his work in Northern Ireland to strengthen and promote the pharmacist’s role in caring for people with cancer at the end of life.
Greater numbers of people with increasingly complex palliative care needs are now being treated in their own homes. Macmillan is funding a Pharmacy Service Improvement project in Northern Ireland. The project aims to improve access to palliative medicines to ensure people with cancer get the best possible end of life care at home.
To find out more about Mac Voice, or download the latest issue, please visit macmillan.org.uk/macvoice.
Macmillan’s London Buddy scheme
People living with cancer tell us how isolating it can feel, especially without family or friends nearby. They fear asking too much of those close to them.
Macmillan's London Buddies are Macmillan-trained volunteers in Camden, Enfield, Greenwich, Haringey, Islington, Lambeth, Lewisham and Southwark. They offer a listening ear, help with light housework or getting outside, and can signpost to Macmillan services, as well as other community-based organisations and projects.
A person who recently had support from the scheme told us, ‘I really appreciate it, I was very alone. My Buddy provides the support I need to go out. To talk about cancer in confidence, it’s so important. My family worry, but I need to talk about what’s in my head.’
If you would like to refer someone for a Buddy within London, please email email@example.com.