30 September 2014
• The average Brit spends £49,581 on booze in their lifetime, according to new estimates by Macmillan Cancer Support
• 1.3million Brits spend more than TRIPLE that, shelling out £167,000 on liquor during their lifetime
• Londoners spend the most on alcohol – an average of £886 per year
• Spirits top the list as preferred tipple for 18 – 24-year-olds, while those aged over 45 prefer wine
• Macmillan Cancer Support urges Brits to ban the booze and save money by doing its Go Sober for October fundraiser
Brits spend almost £50,000 on booze during their lifetime, according to new estimates by Macmillan Cancer Support.
The average Brit spends £787 each year on alcohol, with those in London spending nearly an extra £100 - a whopping £886 on booze.
The research, which was conducted by Onepoll to mark the launch of Macmillan’s Go Sober for October fundraising event, surveyed 2000 people in the UK over the age of 18, and shows the money the nation could save if they quit drinking.
Men splashed more cash on booze than women, spending an average of £934.44 per year compared to women who annually spend £678.60.
The findings also showed that 1.3million Brits shell out a whopping £167,000 on liquor during their lifetime.
The study also looked at what type of alcoholic drink Brits preferred. Around 1 in 3 (34%) of those surveyed said wine was their top tipple, followed in second and third place by beer and spirits.
There was a clear age distinction in Brits’ preferred tipples with two in five (42%) of those aged 18 – 24 preferring spirits while almost 1 in 2 (47%) of those aged 55 or over preferring wine.
Macmillan is asking people to sign up for the Go Sober challenge, abstaining from drinking alcohol during October and being sponsored to do so. If you do have a special event during October and want to drink alcohol for it, your friends or family can buy you a ‘Golden Ticket' by donating £15 or more to your fundraising page.
Martin Lewis from Moneysavingexpert.com says: “It’s not just the price of buying booze that costs, it’s the fact when we drink we lose our spending inhibitions too – we all know the cheap night out that turns into a pocket killer. Even going sober for a month could save you a significant amount – so it’s worth a thought, especially as this way you’ll not only be saving cash but helping people affected by cancer – and you can’t put a price on that.”
Hannah Redmond, Head of National Events Marketing for Macmillan Cancer Support, says: “By taking part in Go Sober for October, abstaining from drinking alcohol for the month of October and being sponsored to do so, you’ll save money, reap the health benefits and raise vital funds to support people affected by cancer so they don’t have to face it alone.”
To sign up or find out more, visit gosober.org.uk
IF YOU SAVED THE MONEY YOU SPLURGED ON BOOZE FOR A YEAR, YOU COULD BUY ANY OF THE FOLLOWING:
1. A six-island Caribbean cruise (£749)
2. iPhone 6 (£699)
3. One-night stay for two at the Shangri-La Hotel in The Shard, London (£540)
4. Mulberry Tassie tote bag (£595)
5. Two-night spa break at Champneys with two treatments (£609)
6. Glastonbury Festival tickets and glamping in a tepee for two (£750)
7. A Man Utd FC season ticket (£722)
8. A 48-inch HD TV (£700)
For further information, please contact:
Catherine Jones, Consumer PR Specialist, Macmillan Cancer Support
0207 091 2496 (out of hours 07801 307068)
Notes to Editors:
1. Onepoll survey of 2000 people conducted on 24th July 2014 – 6th August 2014 and commissioned by Macmillan Cancer Support. To find the amount Brits spend on alcohol in their lifetime we multiplied the average amount Brits spend on alcohol each year (£787) on alcohol by the average lifetime from the age of 18 (63 years) using ONS data:http://www.ons.gov.uk/ons/rel/lifetables/national-life-tables/2010---2012/stb-uk-2010-2012.html
2. The Onepoll survey showed 2.6% of respondents spend more than £51 per week on alcohol (£152,000 during their lifetime). To find the number of Brits this applies to, we applied the percentage onto ONS data about the number of adults in the UK who drink in the UK,
3. Six-island cruise with flights, meals and tips is £749 per person
4. Iphone 6 128 GB is £699,
5. Deluxe City View Room is £540,
6. Two-night luxury spa break at Champneys is £719 per person
7. Staying in a tipi is £300 for two, two tickets is £450
8. Year season ticket in North East or North West Quadrants is £722
9. A Samsung UE48H6400 IS £700,
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk