How we raise and spend our money
The cancer story is changing. Four million people are expected to be living with or beyond cancer in 2030 – which means the need for our work is set to increase dramatically. Thanks to our loyal and committed supporters, over 98% of our income in 2012 came from voluntary donations and fundraising, so we take care to manage our money wisely.
How we raised our money...
In 2012 most of our money came from:
Legacies - £51.2 million – the gifts people leave us in their wills make up more than a third of our total fundraised income.
Direct marketing - £32.3 million – this includes funds raised via direct debit and cash donations in response to a direct request to support our vital work.
Other income - £69.2 million – this includes income from fundraising events and support from our corporate partners.
Total income: £155.7 million
See the chart below for a breakdown of our income sources:
...and how we spent it
Charitable spend – £111.7 million
Governance – £1 million
Fundraising – £50.3 million
Other – £0.3 million
Total spend £163.3 million
Thanks to the dedication and hard work of our supporters, we were able to spend a record £111.7 million on providing vital cancer services in 2012. That’s £6 million more than in 2011. Our charitable spend breaks down as follows:
For a full breakdown of these charts, take a look at our Annual report and accounts 2012 [PDF 5.2MB] or Our 2012 achievements [PDF 3.6MB].