How we raise and spend our money
Nearly half of us will be diagnosed with cancer in our lifetimes, which means the need for our work is set to increase dramatically. Thanks to our loyal and committed supporters, over 98% of our income in 2013 came from voluntary donations and fundraising, so we make sure to use our money wisely. (Read a text-only version here).
How we raised our money...
With a lot of hard work and dedication, our supporters raised a record-breaking £186.9 million last year. That’s £34.1 million more than in 2012.
In 2013 most of our money came from:
Legacies: £59.2 million – the gifts that people leave to us in their wills are our biggest source of income.
Direct marketing: £38.5 million – this is money raised in response to a direct request for support, such as an appeal in the press or the door drops you get through your post box.
Other fundraised income: £89.2 million – this includes income from fundraising events and support from our corporate partners.
Total fundraised income: £186.9 million
Total income: £189.7 million
See the chart below for a breakdown of our income sources:
...and how we spent it
We spent a record £121.7 million on services for people affected by cancer in 2013, 9% more than in 2012.
Our charitable spend breaks down as follows:
For a full breakdown of these charts, take a look at our Annual report and accounts 2013 [PDF] or our 2013 Annual Report summary [PDF].