Our partnership with Heron Foods

Heron is a value food retailer with 240 stores in the Midlands, North of England and Wales. We are their charity partner until October 2016.

Heron Foods launched Macmillan as their charity partner in September 2015 by taking part in our flagship event, World’s Biggest Coffee Morning. Stores across the country went green for Macmillan, with cakes of all shapes and sizes being eaten and sold for donations. The launch was a massive success, raising over £30,000 in total.

Throughout December, Heron were massive supporters of Text Santa, the Christmas appeal for which Macmillan was one of the beneficiaries. They sold pin badges, embraced Christmas Jumper Day, and created their own Wishing Tree poster in stores for customers to leave a message of love, hope or remembrance in return for a donation.

Heron have a packed calendar of fundraising activities this year to raise as much money as possible to help people affected by cancer. Stores have scheduled Bag Packing and Round it Up initiatives every couple of months, which are always popular with customers. In addition, there are plans for Februhairy, when staff are encouraged to come into work with a striking new ‘do’ – styled, dyed or cut. There will be walks, cycle challenges and free prize draws scheduled in too over the coming months.

We are looking forward to a fun year with Heron making a difference to ensure that no one faces cancer alone.