Finalists - CIPR Excellence Awards 2011
This year we were shortlisted in three categories:
Best Not-For-Profit campaign
Best Low Budget campaign
Best Public Affairs campaign
Best Use of Digital - CIPR Excellence Awards 2010
In 2009, the Macmillan Comfort Blanket campaign set out to drive registrations and create a buzz around the World’s Biggest Coffee Morning by engaging a new online audience.
Online supporters were able to download knitting patterns and knit blankets for the Fuel Poverty campaign, while fundraising at a Macmillan Coffee Morning.
Over 400 blankets were knitted and, over 10 weeks, the Macmillan knitting page received 15,316 unique visitors and 48,625 page views, raising an estimated £32,000.
NGO Department of the Year 2009 - PR Week Gold Award
In 2009 Macmillan beat stiff competition from Greenpeace, the Prince's Trust and World Vision to win the NGO Department of the Year Gold Award for its work on campaigns such as Free Prescriptions and Sexual Relationships and Cancer, as well as fundraising campaigns including the World’s Biggest Coffee Morning and the Big Picnic.
Awards for our Free Prescriptions campaign
Gordon Brown’s announcement of free prescriptions for cancer patients in 2009 was a major victory for Macmillan’s Free Prescriptions campaign. In England this is estimated to help 150,000 cancer patients per year, saving them around £15 million.
Big Impact award 2009 - Third Sector
Best Communications Campaign 2009 - CIPR