Thursday 19th September 2013
To better understand the impact of Mac Voice, back in December 2012, we asked our readers to share their views on the publication.
The survey, available in the winter 2012 issue and online, was followed up with eight in-depth interviews with a selection of professionals.
The aim was to find out whether readers find the magazine useful, which types of content are most informative and whether Mac Voice has an impact on professionals and those affected by cancer.
In 2012, there were around 6,200 Macmillan professionals in post, and we received feedback from 264 people.
From the responses we received, 96% reported finding Mac Voice useful – 55% rating the publication as ‘somewhat valuable’ and 41% as ‘very valuable’. In addition, 63% of respondents said they read every issue of the magazine.
Making an impact
When asked how they use the magazine, 39% of respondents to the survey said it had helped them change the way they communicate with people living with cancer and 27% reported that they had used Mac Voice to launch new services and resources.
In addition, 26% replied to say that they had used content from the magazine to help them change existing services or resources, while 24% said content from the publication had been a valuable tool when making changes internally.
Some 42% of readers also mentioned that they hold on to the magazine for future reference. Around 35% said they keep selected articles to refer to when needed.
As well as reading the magazine themselves, 85% of survey respondents said they had shared something they had read with a colleague. In addition, 20% had shared the magazine with a manager or commissioner.
What’s more, 33% said they had passed on information to someone living with cancer and 30% had done so with patients’ family, friends or carers.
When asked which type of content they would like to see more of, 58% of respondents said they would like to read more from professionals who are in a similar role to themselves.
In addition, 56% of readers were keen to learn more about research studies and innovations in cancer care.
In terms of content, articles rated most highly include:
- news about research studies and innovations in cancer care
- content related to palliative and end of life care
- Sharing good practice pull-out
- news about professionals in a similar role.
Respondents also said they would enjoy reading more news on developing services for those affected by cancer. We will keep this list in mind when we commission articles in the future.
Your feedback counts
We would like to thank readers who took the time to answer our survey. We always like to hear your views of the magazine – both positive and negative.
Having reviewed your answers, we’ll be looking to incorporate your suggestions into the magazine. Your comments on including more articles on improving communication skills mean we will look to include a regular section on this in each issue. Please get in touch if you would like to contribute to this section.
A number of respondents told us that too many copies were being sent to their department, with one being posted to each member of staff. If you would like to reduce the number of copies of Mac Voice that you and your colleagues receive, or you have any other comments or feedback, please email Mac Voice.
What do you think of Mac Voice online?
Please let us know your thoughts by taking part in this short survey.