Our promise to you

You do great things for Macmillan. We promise to do the right thing by you.

You’re part of a huge team that’s making a real difference to people affected by cancer. Almost everything we do, from Macmillan nurses to providing cancer information to helping people with money worries, relies on donations. We simply would not be here without supporters like you.

So, you have the right to know you can trust us to be fair, honest and treat you with respect. When you give to Macmillan, we give you our word your money will help make sure no one faces cancer alone.

You can expect

  • To count on us to support your fundraising every step of the way.
  • To not feel under pressure to give more or more frequently than you want.
  • To choose how we contact you and change this at any time.
  • To know how we are using your donation to help people affected by cancer.
  • Us to be clear about who we are and what we do.
  • Us to be transparent about our fundraising costs.
  • Your personal details to be safe and secure.
  • To tell us when something’s wrong and we’ll put it right if we can.
  • To hear about the difference you’re making, with a big THANK YOU from us.

We promise

  • We’ll make sure our fundraising is legal and follows best practice.
  • We’ll be clear, honest and open.
  • We’ll always use the Fundraising Regulator Code of Fundraising Practice as our minimum standard and go beyond it where we can.
  • We’ll make our annual report and accounts easy to understand.
  • We’ll keep your details safe and never sell or swap them.
  • We’ll use your details in the way you have agreed to and only tell you about things we think you may be interested in.
  • If things do go wrong, we’ll listen, act and learn.
  • When things go well, we’ll try to do even better - so please tell us if you like something we’ve done.
  • We’ll tell you how you’re donations are helping to change lives.
  • We’ll be clear about who we are and what we do for people affected by cancer and how we can support everyone who needs us.

Fundraising methods at Macmillan

We couldn’t do what we do for people affected by cancer without our supporters. We rely upon voluntary donations for 98% of our income and are extremely grateful to everyone who supports us. Without them we could not continue helping ensure no one faces cancer alone.

It’s really important we are transparent in everything we do which is why we are open about how we raise and spend our money. Last year our fundraised income allowed us to invest £151.7 million on services for people affected by cancer. And with the number of people living with cancer rising, we need to increase our fundraising in order to support everyone.

You can find out more about how and we raise and spent our money in our most recent Annual Report and Accounts.


Recent media coverage and what we’re doing in response

The recent media attention on charity fundraising practices has highlighted a need for change in the sector.

We believe all charities should adhere to the highest possible fundraising standards. We are a member of the Fundraising Regulator (FR) and the Institute of Fundraising and we strongly adhere to their codes of practice.

No one should be pressured into donating and we do not want to contact people if we know they don't want us to. We take the requests of our supporters and the protection of their personal data very seriously. All supporters can choose to opt-out of our communications at any time, and we never swap or sell their data.

For that reason we have strongly welcomed both a complete review of the current regulations in place and more robust guidance to help us protect the most vulnerable people in society.

We are working closely with all bodies in the review of fundraising practices. Our board of trustees are making sure we play a key role in helping driving up standards across the sector. And we support a number of key recommendations including:

  • The establishment of a new and independent regulator.
  • A strengthened Code of Fundraising Practice.
  • The protection and safeguarding of those who might be vulnerable from undue pressure.
  • The introduction of a central Fundraising Preference Service, as recommended by the National Council for Voluntary Organisations (NCVO).

The Fundraising Preference Service will allow the public to opt out of all fundraising communications without the need to contact charities individually. Our Chief Executive, Lynda Thomas has been asked and agreed to sit on a working group which will look at how to implement this. Importantly, the group will balance the needs of our beneficiaries and charities’ right to ask for donations alongside the need to protect vulnerable people. Through our involvement in this group we aim to help drive up standards across the sector, making sure that donors and the people who benefit from our services are at the heart of any changes.

We promise to continue to put our supporters foremost and remain open and honest with you. Read about our fundraising promise.


Like to talk to us?

The team at our Fundraising Support Centre are always happy to help. Call 0300 1000 200 weekdays 9-5 or email fundraising@macmillan.org.uk.