28 May 2014
The King of Cakes has packaging makeover for limited edition charity promotion.
A little bit of what you fancy will now make a big difference, because for a limited time only, specially rebranded boxes of Mr. Kipling’s much loved French Fancies will help Macmillan. 10p from every pack will directly fund Macmillan nursing hours, enabling more nurses to provide vital practical, medical and emotional support to people affected by cancer and help them to take back control of their lives following a diagnosis.
On sale exclusively in the Co-operative Food until the end of June, the limited edition packs are themed like a summer day’s picnic, feature a burst of colourful Macmillan branding and carry the important message of how every pack helps Macmillan and people affected by cancer.
Encouraging Mr. Kipling customers and Macmillan supporters alike to ‘do something exceedingly good for Macmillan’, there’s never been a better time to pick up a pack and make a difference.
Visit macmillan.org.uk for more information, and to get involved, why not tweet your pictures of your fabulous fundraising French Fancies packs to @Macmillancancer and @mrkiplingcakes using #ExceedinglyGood4Mac
For more information or high res images please contact:
Melissa Shelley, PR & Communications Officer, Macmillan Cancer Support
0207 091 2319 /
Notes to editors:
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk