13 March 2018
- A fifth of UK adults (22%) have asked friends or family not to tag or share pictures of them on social media to cover up where they were
- However almost two fifths (37%) of us have been caught out with our social media fibs
- Almost a third of UK adults (31%) lie about being busy in order to stay in and watch a boxset or TV
- Macmillan Cancer Support has released these stats to raise awareness of its Whodunnit? murder mystery fundraiser, encouraging supporters to indulge in an evening of legitimate lying for an incredible cause.
According to new stats from Macmillan Cancer Support’s Whodunnit? survey, almost a fifth of UK adults are guilty of social media secrecy – with 22% of respondents having asked friends or family to help them cover their tracks online. 
The figures released today also show that we’re not as covert as we might like to think, with almost two fifths (37%) of sneaky social media users having been caught out with their porky pies.
18-24-year-olds were the biggest fibbers, with around half (51%) having asked friends or family not to tag them, share pictures of them, or to delete a social media post to hide their whereabouts.
Raising awareness of its murder mystery fundraising event Whodunnit? - which promises an evening of legitimate lying - Macmillan is encouraging people to put their fibbing to good use and raise money for a fantastic cause.
The survey also revealed other tall tale trends, discovering that almost of third of UK adults have lied to their friends and family so they could curl up with a box set or watch TV (31%).
The older generation proved most loyal with only one in five 55-64-year-olds (19.6%) lying to their friends about being busy in order to stay in and watch a box-set or TV, compared to around half of 25-34-year-olds (51%).
And when it comes to telling lies, we’re definitely a nation who stick to our stereotype, as a third of us (33%) have lied and said everything is ‘fine’ in order to avoid an awkward conversation.
Unless, of course, everyone we asked was lying…?
Macmillan’s murder mystery fundraising event Whodunnit? encourages people to tell a white lie or two for a fantastic cause. Whether it’s overblown or understated, getfriends together for a Whodunnit? dinner on Saturday 24th March - or another date that suits - and raise vital money for Macmillan Cancer Support. Every penny raised will help Macmillan support the growing number of people living with cancer across the UK.
Katherine Blaze-Smith, Fundraising Marketing Manager at Macmillan Cancer Support, says: “It’s clear from these stats that as a nation we’re no stranger to pulling the wool over our friend’s and family’s eyes, so why not enjoy a night of legitimate lying and raise money for a fantastic cause, by taking part in Macmillan’s brilliant murder mystery fundraiser.”
Tell a white lie or two for a fantastic cause and host a Whodunnit? dinner for Macmillan Cancer Support. For your fundraising pack, visit www.whodunnit.org.uk
All data unless otherwise specified was taken from a Macmillan Cancer Support/Mortar survey of 1,000 UK adults. Fieldwork was undertaken between 16th-20th February 2018. The survey was carried out online.
Notes to editors
For more information, please contact Ellie McCaldin at firstname.lastname@example.org
About Macmillan Cancer Support
There are 2.5 million people living with cancer in the UK. One in two people are likely to get cancer in their lifetimes. Cancer can affect everything, including a person’s body, relationships and finances.
Macmillan Cancer Support provides practical, emotional and personal support to people affected by cancer every year. The charity is there to support people during treatment, help with work and money worries, and listen when people need to talk about their feelings.
Macmillan receives no government funding and relies on generous donations from the public. People up and down the country show their support for Macmillan – from hosting or attending a World’s Biggest Coffee Morning to running a marathon or giving up alcohol – so the charity can help more and more people affected by cancer every year.
Life with cancer is still your life and Macmillan is there to help you live it.