Monday 22nd September 2014
Mac Voice, the magazine for Macmillan professionals: Autumn 2014
The Not Alone campaign continues to have a huge impact since its launch in February 2013, helping us achieve our best fundraising year yet
Vikki Jones is a Macmillan Gynae Oncology Advanced Nurse Practitioner at University Hospitals Coventry and Warwickshire. She is also the Macmillan nurse in one of our Not Alone TV adverts.
Vikki explains what a difference the Not Alone campaign has made to her: ‘I was really honoured to be asked to be in the Not Alone advert. It’s had a massive impact where I work, in that people now recognise the logo and green writing. More than ever, we’ve become a brand that is instantly recognised.
‘I think the Not Alone messaging is very important because even if someone has family and friends, they may still have feelings of isolation when they’ve got a cancer diagnosis. It’s a great help that we can direct them to the Macmillan Support Line or put them in touch with someone who’s had a similar experience. And the success of the campaign means we’ve got more resources available to us that we didn’t have five years ago.
‘Actually making the advert was nothing like I expected though. You never imagine it takes two days to make a 30-second advert! I was surprised by the crew’s attention to detail in making it seem as realistic as it could be. But it felt much nicer that they used a real nurse.
‘I really believe it’s been a winner for everyone. Macmillan has an advert they’re happy with, donations are coming in, there was a buzz in our staff room when it first came out and patients have rung up to say they like it. And it just shows what opportunities are out there for nurses now. Also, more patients are asking how to give something back, saying “I’ve had cancer, I’ve had the treatment, now I want to do a tea party or a shave-your-hair-off day”. They want to put money back into the charity.
‘I really didn’t know what I was getting myself into when Macmillan approached me to be in the advert, but I’d do it again in the blink of an eye.’
The Not Alone campaign highlights loneliness and isolation among people with cancer, and asks people to support Macmillan to change this. To find out more about the campaign, visit macmillan.org.uk/notalone