8 December 2016
Kids answer the big questions in this Christmas video by Macmillan Cancer Support and Paterson’s Shortbread
Paterson’s Shortbread and Macmillan Cancer Support have teamed up to create a festive video due to go live on Thursday 8 December, in which they ask a group of children (aged 4 - 9) exactly what they think about one of the UK’s most popular biscuits.
The video is being launched in December, the most popular time for shortbread consumption, to celebrate the fact that a donation is made to Macmillan for each pack of shortbread sold, and help ensure no-one faces cancer alone this Christmas.
As they tucked into a pile of biscuits, the kids gave their thoughts on all of shortbread’s big questions. They covered why shortbread is called shortbread (“because it’s short!”), what they think it tastes like (“banana”) and even what they think it’s made of (“salt, pepper, lightbulbs…”) in the light-hearted video.
Macmillan and Paterson’s have been working together since May 2016 and the on-pack promotion hopes to raise £100,000 for the charity. The partnership will help Macmillan in its aim to provide essential financial, emotional, medical and practical support to the growing number of people living with cancer in the UK.
Promotional packs are available in supermarkets and other stores throughout the UK including Poundland, Asda, Morrisons, Tesco and Sainsbury’s in Scotland.
Sales and Marketing Director at Paterson Arran, Allan Miller, said: “They always say ‘never work with animals or children’, but the kids we worked with on this video were absolutely brilliant.
“While it’s a really funny video, it’s also helping to support a really important cause, and as the nation’s favourite shortbread brand, we’re so pleased to be able to give something back. We hope this video will help us smash our target and raise even more to help Macmillan support people across the UK who are affected by cancer.”
Pippa Lock, Corporate Account Manager at Macmillan Cancer Support said: “We want to make sure that no-one faces cancer alone this Christmas, and the donations from Paterson’s Shortbread will make a huge difference. The £100,000 they hope to raise could help Macmillan run a large information and support centre for a year, allowing us to offer much needed support for people affected by cancer.”
The video will be going live across Macmillan and Paterson’s social media channels on Thursday 8th December.
For further information
Francesca Harrington – Media & PR Officer, Macmillan Cancer Support
020 7840 5057 (out of hours 07801 307 068) / FHarrington@macmillan.org.uk
Laura Williams – Assistant Media & PR Officer, Macmillan Cancer Support
020 7840 3583 (out of hours 07801 307 068) / LaWilliams@macmillan.org.uk
Notes to Editors
About Paterson Arran
- Paterson Arran Ltd produce a range of shortbread and oatcake products under the Paterson’s brand, premium biscuits under the Cafe Brontё and Brontё brands, and a range of mustard, chutney and jam under the Arran brand.
- Paterson’s started life in 1895 when John Paterson started selling his wife’s home baked oatcakes in the Royal Burgh of Rutherglen, Scotland. Today, Paterson Arran is still a privately owned company and its master bakers continue to draw on traditional methods, combined with the latest technology and resources.
- Paterson Arran is committed to achieving sustainability across the business to help protect the planet for future generations. Actions include: removing palm oil from Paterson’s oatcakes; lifetime membership of the Borneo Orangutan Foundation; reducing energy use since 2006 by 37% and water use by 60% per tonne of product produced; increased recycling and cutting landfill. The bakery in Livingston has been a ‘landfill free’ site since 2014: that is no waste is sent to landfill.
- Paterson Arran has been awarded the prestigious ISO14001 environmental management accreditation and has maintained this since 2009.
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk