8 September 2017
- VICTORIA SPONGE REVEALED AS BEST-SELLING CAKE
- BRITS WOULD RATHER HAVE A COFFEE WITH MUM THAN MARY BERRY
Some debates will never be truly settled: chicken or egg; football or rugby; Take That or Spice Girls. But today, Marks & Spencer and Macmillan Cancer Support have finally found the number one cake. The slices have been sampled, the rolls ruminated, the tiers tested, and the results are in. The top choice is… the classic Victoria Sponge.[i]
According to data from Marks & Spencer, who are once again official partner of Macmillan Cancer Support’s World’s Biggest Coffee Morning, the classic Victoria Sponge is its most frequently purchased cake. Hot on the heels of the victorious Victoria Sponge are other showstoppers such as the Lemon Drizzle and Carrot Cake.
Based on M&S sales figures, the top five cakes are:
- Victoria Sponge
- Lemon Drizzle Cake
- Chocolate Fudge Cake
- Coffee & Walnut Cake
- Carrot Cake
Lovers of Lemon Drizzle shouldn’t despair, as sales are growing the fastest in the UK; already outselling Carrot Cake by two to one, it could one day be the nation’s star bake.
The findings also tell us that the UK’s cake buying habits peak on Friday afternoons and Saturdays, with M&S mini tubs such as Rocky Road and Chocolate brownie, selling at an impressive rate of 31 tubs a minute.
For many people, cake’s perfect partner is a cup of coffee – and a second survey commissioned by Macmillan Cancer Support and carried out by ICM, has discovered who our perfect coffee-drinking partner is. The data reveals that for people from the UK, the most popular choice was their mum (34% of the votes), more than four times more than those who said Beyoncé (8%), and almost seven times more than those who said Piers Morgan (5%)[ii].
Choosing on a list of famous faces, the UK’s top picks to have coffee with are:
- My mum (34%)
- Julie Walters (18%)
- The Queen (15%)
- Idris Elba (10%)
- Mary Berry (9%)
- Claudia Winkleman (8%)
- Beyoncé (8%)
- Piers Morgan (5%)
This year, World’s Biggest Coffee Morning is taking place on September 29th. M&S has supported World’s Biggest Coffee Morning since 2010, and during this time they have raised £10million for Macmillan, to fund vital services such as Macmillan healthcare professionals, who support people affected by cancer in local communities across the UK.
Holding a Coffee Morning at home or in the office could not be simpler – and you don’t need to be an expert baker to change lives with every slice. Just register for your free fundraising pack on the website, then get together with family, friends or colleagues over coffee and cake. All money raised will enable Macmillan to continue providing emotional, financial, medical and practical support to people affected by cancer.
Macmillan Cancer Support’s World’s Biggest Coffee Morning is taking place on Friday 29 September 2017. To get involved at home or in the office and help support people affected by cancer, visit www.macmillan.org.uk/coffee
Join in the conversation on social media using @Macmillancoffee and #coffeemorning. To learn more about Macmillan’s partnership with M&S, please visit http://coffee.macmillan.org.uk/about/sponsors.
For high res images of the products, samples or further information, please contact:
Ed Grunill - Media & PR Officer, Macmillan Cancer Support, 020 7091 2326 (out of hours 07801 307068) / email@example.com
- Ends -
Notes to Editors:
About Macmillan Cancer Support
There are 2.5 million people living with cancer in the UK. One in two people are likely to get cancer in their lifetimes. Cancer can affect everything, including a person’s body, relationships and finances.
Macmillan Cancer Support provides practical, emotional and personal support to people affected by cancer every year. The charity is there to support people during treatment, help with work and money worries, and listen when people need to talk about their feelings.
Macmillan receives no government funding and relies on generous donations from the public. People up and down the country show their support for Macmillan – from hosting or attending a World’s Biggest Coffee Morning to running a marathon or giving up alcohol – so the charity can help more and more people affected by cancer every year.
Life with cancer is still your life and Macmillan is there to help you live it.
[i] Based on M&S sales data
[ii] Macmillan Cancer Support / ICM online survey of 2,096 UK adults. Fieldwork undertaken 22nd-24th March 2017. Survey results are weighted to be representative of the UK population. Respondents were asked who, if any, from a pre-defined list of people they would you most like to go for a coffee with.