17 July 2014
Macmillan launches survey to encourage people to change their ways ahead of ‘Shave or Style’ fundraiser
• Survey results from Macmillan show that 47% of people never change their hairstyle
• Results reveal that a bad hair day affects the confidence of 83% of women and 52% of men
• Top UK Hair Crushes named as X Factor judge, Cheryl Cole and football megastar, David Beckham
• Straighteners or sex? 15% of women and 14% of men would give up sex in order to keep their straighteners
• Brummies top poll for hair preening, averaging a spend of £32.04 a month and being most driven by celeb trends
• Take part in Shave or Style (19th-25th July) to help Macmillan ensure that no one faces cancer alone
To mark the launch of Shave or Style, Macmillan Cancer Support today launches survey results that reveal that as a nation, we’re pretty boring when it comes to our hair. Whether young or old, male or female...new stats show that the average Brit changes their hairstyle just once a year – with over 47% never changing their hair at all.
Loose long curls are still the holy grail of hair types, with X Factor judge Cheryl Cole topping the polls to find ‘the UK’s top female hair crush’, followed by ex-Corrie star Michelle Keegan and This Morning favourite Holly Willoughby. As for the boys? David Beckham retains his crown as the UK’s fave male fashionista by bagging the title of ‘the UK’s top male hair crush’, followed by One Direction’s Harry Styles and comedian Russell Brand.
When asked how a bad hair day affects their mood, 83% of women and 52% of men surveyed said it makes them feel less confident, with 65% agreeing that their hair style is central to their sense of identity and style. When asked what they’d ditch before losing their trusty straighteners, 15% of women surveyed said they’d rather give up sex with a quarter (26%) admitting that they would rather give up alcohol or chocolate in order to keep their hair poker straight.
Men, too, are likely to be a little more attached to their hair straighteners than you’d think, with many opting to sacrifice sex (14%) and alcohol (12%) before their flat irons. Similarly, one in five men (21%) admit to cancelling plans such as a date or night out due to bad hair day shame.
So, how much do we spend on our hair? Research reveals that the average Brit spends £23.68 a month, including all products, salon trips and accessories. Glam Brummies came out as being most influenced by celebrity trends and spend the most on their hair, averaging at £32.04 a month, followed closely by Londoners, who average at £30.28. And it’s not just the girls who part with cash to get their hair just right, the average UK man is thought to tot up an average spend of £20.08 a month.
When we are opting for a new ‘do’ almost half of women (44%) said they only opt for a restyle due to hair damage, with a further third saying they only go for the chop when they find themselves spending too much time in front of the mirror. Big occasions such as a wedding are the most likely motivator for a new style, with 22% of people surveyed attributing their restyle to wanting to look their best ahead of a big event.
The results, from Macmillan Cancer Support, prove that changes to our appearance affect not just how we look, but also how we feel, suggesting that we should shake it up a bit more often in order to feel at our best! Shave or Style, a week of fundraising from 19th-25th July, calls on people to stand proudly alongside men and women facing cancer who are experiencing physical changes to their appearance such as hair loss. To take part in Shave or Style, Macmillan are asking people to either brave a shave; encouraging friends and family to sponsor, or trial a new style; sharing a selfie on social media before texting STYLE to 70550 to give £3. For shave sign ups and style inspirations, head to shaveorstyle.org.uk.
Join the conversation - @shaveorstyle @macmillancancer
For more information, please contact:
Charlotte Lander – PR and Media Officer
Macmillan Cancer Support
Tel: 020 7091 9172
Notes to Editors
Research conducted by OnePoll on behalf of Macmillan Cancer Support, in June 2014. UK wide survey of 2000 women and men aged 18-45 living in the UK.
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk.