20 May 2016
12th May 2016
25p from every Padana pizza sold will be donated to Macmillan
Today Macmillan Cancer Support has announced a new partnership with PizzaExpress restaurants.
The partners aim to bring people together to help ensure no one faces cancer alone. To do this, they will hold a series of events in PizzaExpress restaurants nationwide which will help to provide a comfortable and familiar place for people affected by cancer to share their experiences.
In addition to these events, 25p will be donated to Macmillan from every Padana pizza sold nationwide.The donation will be applied to all versions of the pizza including the classic, Romana, Leggera and gluten-free options. So far, Padana sales have raised £55,000 which will help Macmillan to provide essential financial, emotional, medical and practical support for people living with cancer.
To launch the partnership, famed food artist Michelle Wibowo has created a spectacular 6ft x 14ft art installation made entirely from products on the PizzaExpress menu. The strikingly colourful image - a bespoke design from the artist herself - sees a collection of hands coming together to signify strength and support. The installation took 9 hours to make, and was comprised of 6kg of capers, 6.5kg of cherry tomatoes, 4.5kg of yellow peppers and 2.5kg of jalapenos (among many other items!).
Richard Hodgson, CEO, PizzaExpress commented: “We are excited to be working with Macmillan to support the important work that the charity does to help those affected by cancer. This is the perfect way to launch and communicate the core aims of the partnership, and we’re looking forward to getting kick started in restaurants nationwide.”
Alix Wooding, Head of Corporate Partnerships at Macmillan Cancer Support commented, “We are delighted to launch our partnership with PizzaExpress, one of the nation’s favourite restaurants. We know that the number of people living with cancer is rising and that by 2020, almost half of the population will be diagnosed at some point in their lives. By using engaging digital content like Michelle’s video, we hope to reach our target audience about our work with PizzaExpress, ultimately helping us to ensure that no one faces cancer alone.”
Food artist Michelle Wibowo commented: “To me, the installation perfectly captures the core essence of the partnership: that no one should have to face cancer alone. I am delighted that I was approached to design the piece – it was immensely fun and rewarding to make.”
From 9th May 2016, fundraising activity will kick-off in your local restaurant where you will find special Pizza-shaped coin collector and staff who will be able to chat to you more about the partnership.
For more information
Frankie Harrington, PR Officer, Macmillan Cancer Support
0207 840 5057 / firstname.lastname@example.org
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk
A Pizza History:
- PizzaExpress has been obsessed with pizza ever since its founder Peter Boizot opened the first PizzaExpress restaurant on Wardour Street in London’s Soho in 1965
- PizzaExpress was one of the first restaurants to adopt open kitchens
- PizzaExpress now has over 460 restaurants across the country and is just as passionate about pizza today as it was in 1965
- To find out more visit www.pizzaexpress.com
 £55,909.50 raised in the period from 22nd March 2016 to 1st May 2016 through 25p Padana donations in PizzaExpress restaurants nationwide