19 May 2014
Greene King employees stepped out in support of the company’s national charity partner Macmillan Cancer Support last weekend, and took on the gruelling Yorkshire Three Peaks fundraising challenge. There were 162 employees of the leading pub and brewing company who smashed their target to raise more than £43,000 for the cancer care charity.
The Yorkshire Three Peaks challenge comprises of a hike up and down Yorkshire’s largest hills Pen-y-ghent, Whernside and Ingleborough, and is the first time Greene King has taken on a companywide challenge of this magnitude, in support of Macmillan. Greene King chose to support Macmillan in 2012 as the company’s first corporate charity partnership, with the aim of raising £1million over three years to help Macmillan ensure that no one faces cancer alone.
Employees from across all areas of the Greene King business – from managers and employees in pubs, to chefs at Loch Fyne Seafood & Grill restaurants, to head office employees and those working in our breweries – pulled on their walking boots and tackled the physical challenge for Macmillan.
Rooney Anand, Chief Executive Officer of Greene King said, “I am very proud of the 162 employees that took part in the challenge, and achieving the hike is no mean feat. It is incredible that we have managed to raise over £43,000 and I know this puts us well on the way to reaching our target of £1million. Every climber should be proud to have helped ramp up our fundraising success over this weekend.”
Many of the Greene King employees had personal reasons for doing the challenge. Tony Hodgson, who manages the properties within Greene King’s retail estate, has raised more than £3,000 and said: “I did the Three Peaks challenge to raise as much money as I could for Macmillan Cancer Support. They helped my family during my father’s terminal cancer and I wanted to give something back and say thank you!”
Rachel Gascoigne, Partnership Manager at Macmillan Cancer Support said, “Well done to every single Greene King employee who took on Yorkshire’s highest peaks for Macmillan. It was a breezy hike but you all overcame the conditions magnificently to raise a huge amount of money for people affected by cancer. Macmillan aims to ensure that no one faces cancer alone, and with your fantastic fundraising spirit, we’re closer to our goal.”
Following the hike, employees were entertained with live music by budding artist Nik Lowe. The Yorkshire Three Peaks Challenge was part of Greene King’s latest fundraising drive, ‘Macmillan May’, which is taking place throughout this month. The business hopes this fundraiser will add over £100,000 to their fundraising total, before they begin preparing for Macmillan’s flagship fundraiser the World’s Biggest Coffee Morning later in September.
For more information, please contact:
Joanne Kreckler, corporate communications manager, Greene King
JoannaKreckler@greeneking.co.uk / [01284 714123]
Melissa Shelley, communications & PR officer, Macmillan Cancer Support
/ 0207 091 2319
Notes to editors
About Greene King
• Greene King, the pub retailer and brewer, was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs 23,000 people across its main trading divisions: Retail, Pub Partners and Brewing & Brands.
• It operates c. 1,900 pubs, restaurants and hotels across England, Wales and Scotland, of which c. 1,000 are retail pubs, restaurants and hotels, and c. 900 are tenanted, leased and franchised pubs. Its leading retail brands are Hungry Horse, Old English Inns, Eating Inn and Loch Fyne Seafood and Grill.
• Greene King also brews quality ale brands from its Bury St. Edmunds and Dunbar breweries, and is the UK’s leading cask ale brewer and premium ale brewer with leading brands such as Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk