17 July 2014
- X Factor beauty and football megastar top Macmillan poll to find the nations fave ‘do’ ahead of ‘Shave or Style’ fundraiser
- Results show that Brummies are more driven by celeb hair trends than any other region
- Take part in Shave or Style (19th-25th July) to help Macmillan ensure that no one faces cancer alone
Today, Macmillan Cancer Support crowns Cheryl Cole and David Beckham as the King and Queen of hair types - after a nationwide survey revealed they’re the proud owners of the hair we’re all lusting after.
Cheryl, who beat everyone from Miley and her pixie crop to Alexa and her tousled bob, fought off tough competition from ex-Corrie star Michelle Keegan and This Morning favourite Holly Willoughby, who came second and third in the poll; proving that loose, long feminine curls are in no danger of losing their holy grail status.
As for the boys? David Beckham retains his crown as the UK’s fave male fashionista with the majority of the vote, with One Direction’s Harry Styles and comedian Russell Brand winning the silver and bronze.
The survey, from Macmillan Cancer Support, also revealed that the average Brit changes their hairstyle just once a year, with over 47% never changing their hair at all. Brummies came out as the top hair preeners, dedicating an average £32.02 a month and being the mostly likely to be driven by celeb hair trends.
When asked how a bad hair day affects their confidence, 83% of women and 52% of men said it made them feel bad about themselves, proving that changes to our appearance affect not just how we look, but also how we feel. With this in mind, Macmillan is launching Shave or Style, a week of fundraising from 19th-25th July, calls on people to stand proudly alongside men and women with cancer who are facing physical changes to their appearance such as hair loss.
To take part in Shave or Style, Macmillan is asking people to either brave a shave; encouraging friends and family to sponsor, or trial a new style; sharing a selfie on social media before texting STYLE to 70550 to give £3. For shave sign ups and style inspirations, head to shaveorstyle.org.uk.
Join the conversation - @shaveorstyle @macmillancancer
For more information, please contact:
Charlotte Lander – PR and Media Officer
Macmillan Cancer Support
Tel: 020 7091 9172
Notes to Editors:
Research conducted by OnePoll on behalf of Macmillan Cancer Support, in June 2014. UK wide survey of 2000 women and men aged 18-45 living in the UK.
*Celebrity pictures for illustration purposes only
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk.