18 August 2014
50,000 UK fundraisers follow celebs’ lead and brrr-ave the #IceBucketChallenge to help Macmillan
This week - Macmillan Cancer Support nominates the entire UK to ramp up the #IceBucketChallenge, after an outpour of celebrities have got on board with the viral fundraiser over the weekend. The icy charades to date have led to an incredible 50,000 donations to the charity, resulting in its most successful social text to donate campaign ever and raising almost enough money to fund three Macmillan nurses for a year. But it’s only just beginning…
This August, famous faces across the worlds of sport, music and entertainment are choosing to show their support for a chosen charity in a slightly more chilling way than usual. Side stepping the appeal films and charity selfies for just one moment, megastars such as Taylor Swift, Lena Dunham, Iggy Azalea, Justin Timberlake, Selena Gomez, Bill Gates, Mark Zuckerberg, Justin Bieber and many, many more have chosen to show their support by bracing the #IceBucketChallenge, throwing a bucket of ice water over their head before posting the film online for all to see!
Here in the UK, Macmillan needs even more people to get involved and help raise money for people affected by cancer. The challenge is simple, those taking part must film themselves dropping a bucket of freezing cold ice water over their head before sending a victory text - ICE to 70550 to donate £3 to help ensure that no one faces cancer alone – before uploading a film to social media.
The great thing about the #IceBucketChallenge? Once the challenge has been braved, the nominating rights are all yours – whether it’s a friend, family member or even a colleague, you can nominate whoever you like to complete the challenge within 24 hours. However, if it’s looking a little chilly outside, forfeiters can instead text FINE to 70550, donating £10 to give the icy dousing a miss. So what are you waiting for? Choose wisely...!
Round up of Macmillan’s #IceBucketChallenge videos -https://storify.com/macmillancancer/icebucketchallenge-for-macmillan Join the conversation #icebucketchallenge @macmillancancer
For more information, please contact:
Charlotte Lander – PR and Media Officer
Tel: 020 7091 9172
NOTES TO EDITORS
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk.