21 July 2014
Today, Macmillan Cancer Support has released a series of Rankin celebrity portraits featuring Abbey Clancy, Nina Nesbitt and Gethin Jones as you’ve never seen them before, to mark the launch of Shave or Style, a new fundraising campaign that calls on the public to don a new do to help those affected by cancer.
Speaking of her involvement in the campaign and her decision to trial a new punk style, Abbey Clancy said: "When Macmillan asked what style I wanted to trial for the Rankin Shave or Style shoot, I knew I wanted to try something really different that people wouldn't immediately recognise as 'me'. I've always had long, blonde hair so in the end I went for a short punky look! It was so much fun to experiment and trial a new style for the day, made even better by texting STYLE to 70550 to help Macmillan ensure that no one faces cancer alone”
Indie singer-songwriter Nina Nesbitt, who opted for a short black messy bob, said “I loved being part of the Rankin shoot for Macmillan's Shave or Style. I'd feel like a completely different person without my blonde hair - I even named my album, Peroxide, after it! - so it's been so cool to try something different and it's such an easy way to help people affected by cancer.”
Gethin said: “Girls think they have all the fun when it comes to trialling new hair styles but Shave or Style for Macmillan is a great opportunity to prove that wrong! We went for the Clark Kent inspired look for this Rankin shoot, I'm just waiting to turn into superman now! But the true superheroes to me are those facing cancer. “
On pledging his support to the Macmillan campaign, Rankin said: "The Shave or Style shoot for Macmillan really gave me the chance to challenge what people expect from Abbey, Nina and Gethin. It was great fun but it’s important to remember that at the end of the shoot, all three left as they arrived, yet for those affected by cancer – long standing changes to appearance such as hair loss are a day to day reality. Shave or Style encourages people to try something different in order to recognise that changes to your appearance affect not only how you look, but also how you feel.”
The series of images follow a Macmillan backed survey that reveal that nearly half of boring Brits have NEVER changed their hair style. Whether young or old, male or female... stats show that the average Brit changes their hairstyle just once a year – with over 47% never changing their hair at all. The results suggest that we should all shake it up like Abbey, Nina and Gethin in order to feel at our best, whilst helping Macmillan ensure that no one faces cancer alone.
Shave or Style recognises that changes to our appearance don’t just change how we look, but also how we feel. To take part in Shave or Style and stand proudly alongside those affected by cancer facing physical changes, Macmillan is asking people to either brave a shave; encouraging friends and family to sponsor, or trial a style; sharing a photo on social media before texting STYLE to 70550 to give £3.
Join the conversation - @shaveorstyle @macmillancancer
For more information, please contact:
Charlotte Lander – PR and Media Officer
Macmillan Cancer Support
Tel: 020 7091 9172 / 07921829485
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200 today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00 (Monday to Friday, 9am–8pm) or visit macmillan.org.uk.