29 October 2015
Macmillan Cancer Support is delighted to announce a new fundraising event involving the biggest gamers playing the most popular games in a 24-hour marathon.
The event, Game Changers for Macmillan, is 24 hours that will help change lives with every penny raised helping to fund Macmillan’s vital work supporting people affected by cancer.
Using the video streaming platform Twitch, 17 gamers including LTZonda, Spamfish and LeahLovesChief will spend 24 hours gaming at Twitch HQ from 12pm on 14 November until 12pm the following day. People can tune in to watch them gaming via the Macmillan Twitch Account
) and throughout, the gamers will be encouraging people to donate to Macmillan by completing challenges.
Alongside the main event, people can sign up and hold their own DIY 24-hour gaming marathons and inspire donations by completing crazy forfeits. Those who raise more than £150 will be entered into a draw by Macmillan and be in with a chance to win exclusive prizes donated by HyperX and Twitch.
Sponsoring the event is HyperX
, the leading designer and manufacturer of memory and gaming hardware. HyperX is known throughout the world for quality, performance and innovation and is committed to the e-Sports and gaming community; sponsoring 30 teams globally
in addition to supporting both grass roots and global tournaments and events.
Ben Welch, Head of Fundraising Development at Macmillan Cancer Support, says: “The idea for Game Changers for Macmillan came about when one fundraiser last year, raised over £40,000 for Macmillan in under a week doing a similar thing. His fundraising forfeit was to dye his hair bright purple!
“Whether with friends or going solo, people can set up their own Twitch channel and ask viewers, followers, friends and family for their support. We want our gaming marathon to be a fun and easy way for people to help raise vital funds to support Macmillan’s aim of ensuring that no one faces cancer alone.”
Vincent Jurgens, HyperX Marketing Manager, EMEA, says: “HyperX is delighted to support Game Changers for Macmillan. Alongside our friends at Twitch TV, the 24 hour event is an exciting way for the e-sports community to support such a commendable charity through what they do best; gaming. The money raised will help fund the phenomenal work Macmillan undertakes by supporting people affected by cancer.”
For further information please contact:
Adam Orr – Assistant Media & PR Officer, Macmillan Cancer Support
Notes to editors
About Macmillan Cancer Support
When you have cancer, you don’t just worry about what will happen to your body, you worry about what will happen to your life. Whether it’s concerns about who you can talk to, planning for the extra costs or what to do about work, at Macmillan we understand how a cancer diagnosis can take over everything.
That’s why we’re here. We provide support that helps people take back control of their lives. But right now, we can’t reach everyone who needs us. We need your help to make sure that people affected by cancer get the support they need to face the toughest fight of their life. No one should face cancer alone, and with your support no one will.
To get involved, call 0300 1000 200
today. And please remember, we’re here for you too. If you’d like support, information or just to chat, call us free on 0808 808 00 00
(Monday to Friday, 9am–8pm) or visit macmillan.org.uk
About Game Changers for Macmillan
We’re getting the Game Changers together – 24 hours of the biggest gamers playing the best games. And 24 hours of the craziest forfeits. To see the full line-up of gamers who are taking part visit http://gamechangers.macmillan.org.uk/line-up
. All prizes in the draw are donated. Follow on Twitter using #macgamechangers.
Why are we doing all this? Because every pound we raise will make sure Macmillan Cancer Support can help people with cancer take back control.
HyperX® is a division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit http://hyperxgaming.com/en/
Founded in June 2011, Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch’s live and video on demand platform caters to the entire video game industry, including game developers, publishers, media outlets, events, casual content creators, and the entire esports scene. http://www.twitch.tv/p/about