Monday 21st December 2015
Mac Voice, the magazine for Macmillan professionals: Winter 2015
Videos are a great way to reach a range of audiences with information, writes Abi Delderfield, Macmillan Quality and Improvement Lead.
At Macmillan, we like videos. We’ve made over 90 cancer information videos so far, and you can find them all over our website as well as on our YouTube channel. To see a full list, go to macmillan.org.uk/cancerinformationvideos
Why we make videos
Our videos can provide a glimpse into someone else’s cancer journey, or a reassuring message from a health professional. They can offer advice about side effects, or just remind patients that support is out there. People often tell us how accessible they find our videos. And the more we find out about some of our seldom heard audiences, the more we find video can be a good way to reach them too.
This includes people with learning disabilities, and people who may understand spoken – but not written – English. In fact, research shows that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.1
New videos this year
This year we’ve produced nine new videos, including:
- Having a colonoscopy: a professional explains the procedure; includes an animation of a person having a colonoscopy
- Talking to your doctor: a guide to help people prepare before they see a doctor; includes animation elements to make it more accessible
- Reaching people with different needs: six videos about people with different needs (sight loss, hearing loss and a learning disability); each area includes a patient talking about their own cancer experience, and an expert professional offering guidance and tips on the best ways to communicate with these patients.
How you can use our videos
You may have already used our videos as a way to engage patients. If not, why not try it? You could suggest a patient watches a video during a chat or consultation, or just signpost generally to our video homepage. You could also show a video at a cancer awareness event, conference or professional event, or perhaps during training.
If you do use them, we’d love to hear any feedback about them, and ways we could make them better. We’d like to support you to use and share our videos. You can tell us how we can do this better by emailing us (see details below).
Our next steps and how we can help you
By the end of the year, we’re hoping to finish new videos about treatment for thyroid cancer, a guide to reviewing for patient reviewers, tips to keep warm in winter, help with housing costs and an animation about targeted therapies. We’ll launch another batch of videos in 2016. We’re currently planning these and would love your feedback about ideas for us to consider. Email us at email@example.com with your thoughts!
Email Abi Delderfield, Quality and Improvement Lead at Macmillan Cancer Support.
Continue reading In Focus: Creating patient information for everyone
Equal access to health information - We need to make sure people with particular needs don’t lack information about cancer, Abigail Howse writes.
Facing cancer as a deaf person - Abigail Howse, Macmillan Quality and Improvement Officer, recently visited the charity DEAFvibe in Staffordshire to find out what it’s like to go through cancer if you are deaf.
Supporting patients whose first language is not English - Urology nurse Kathleen MacKenzie on her experiences of using translation services.
Using video to reach more people - Videos are a great way to reach a range of audiences with information, writes Abi Delderfield, Macmillan Quality and Improvement Lead.