Public Health – Is a step change in early diagnosis possible?
This session asked whether public health reform would improve early diagnosis of cancer, and therefore help to achieve the government’s ambition of saving an additional 5,000 lives a year from cancer by 2014/15.
Sara Hiom – Cancer Research UK
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Sara Hiom is director of information at Cancer Research UK.
There are three key issues needed to improve early diagnosis of cancer:
Knowing which areas we need to focus on international benchmarking would help Britain to understand where it can do better
Measuring the impact effectively - increased awareness or increased number of people going into primary care
Capturing best practice - the work of the National Cancer Intelligence Network in improving data staging is essential and much needed. We need to robustly evaluate and be honest about impact, and then share this data.
Professor Alan White - Leeds Metropolitan University
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Alan White works at the Centre for Men's Health at Leeds Metropolitan University.
More men are dying of cancers that are not male specific so are men a hard to reach group?
The answer is in public health messages targeting the places that men are, rather than expecting men to find the information themselves (i.e. in the workplace, football grounds).
Public health should seek out captive audiences to drive messages
View the presentation in Dropbox.