19 August 2014
The stage at the carnival
A record-breaking crowd at Leeds West Indian Carnival discovered more about the work of Macmillan thanks to the efforts of supporters and staff.
The annual event attracted more than 150,000 people who enjoyed a parade of spectacular costumes. In the build-up to this year’s extravaganza, services, east Midlands and north England regional comms, marketing and fundraising teams worked together to provide a sea of Macmillan branding for the event. A steel band entertained crowds while wearing Macmillan t-shirts, volunteers were on hand to give out Macmillan information and Macmillan banners hung from the main stage.
Leeds-based Black Health Initiative showed their support by wearing green for the day and collected more than £800 for Macmillan. Clara White, fundraising manager in Leeds, spent the day with the BHI and also had the honour of being a carnival judge.
Clara said: 'The whole carnival experience was amazing. It was great to be involved as an official judge for the carnival queen and king but it was even more exciting to see the huge Macmillan banner by the side of the main stage and speak to people about the local work of Macmillan. It was great spending the day with the BHI and I think it will have done a fantastic job of raising our profile within the community. The jerk chicken was pretty good too!'