12 January 2012
RF Digital Managing Director Adam Beardsmore, and colleague Lizzie Caswell, switching on the Chelmsley Wood tree
This year Mell Square in Solihull, Shirley High Street and Chelmsley Wood Shopping Centre Christmas trees were again dedicated to the Macmillan Cancer Support Tree of Thought campaign.
This event saw supporters across the Birmingham and Solihull area sponsoring lights on the remembrance trees for loved ones who could not be with them at Christmas.
This year the campaign was sponsored by Solihull based company and local Sky specialist RF Digital which helped Macmillan raise more than £8,000 for people afffected my cancer.
This amount of money will pay for the Macmillan Support Line to reach more than 350 people. This vital service is a point of contact at the end of a phone to answer any questions about cancer, and is a lifeline to those going through one of the most difficult times of their lives.
Macmillan Cancer Support provides practical, medical, emotional and financial support for people affected by cancer. It is a force for change for better cancer care, and can only reach one-in-two people with there services at the moment. The Tree of Thought Campaign has helped Macmillan move that bit closer to reaching their ambition of reaching everyone affected.
Cat Yates, Fundraising Manager for Macmillan said: "We would like to thank everyone who kindly gave Macmillan a donation as part of the Tree of Thought campaign. It’s a wonderful way not only to remember a loved one at Christmas but also to help others that are deeply worried about a loved one at what should be one of the most enjoyable times of year.
"We would also like to thank RF Digital for the support that it has provided."
Many supporters saw the trees switched on, and Solihull and Shirley were joined by some furry friends - live reindeer and santa on his sleigh.
If you would like to help Macmillan reach even more people call the Fundraising Office line on 0121 743 6393 or take a look at the Birmingham fundraising site.