31 May 2012
Pearly Queen of Hackney gives Macmillan Jubilee Jacket the royal seal of approval
This Jubilee weekend calls for a proper East-End knees up and who better to lead celebrations than London’s royalty, Pearly Queen Jackie Murphy? However, Jackie will be buttoning up a new-look outfit this weekend, when she trades in her pearlies for pin badges courtesy of Macmillan Cancer Support and Poundland.
The custom made Jubilee Jacket took nearly 100 hours to create and is covered with over 1,700 green diamante studded crown shaped pin-badges, designed to raise money for people affected by cancer. Inspired by all things British, the Jubilee Jacket features designs such as crowns, bunting and the national flag making it fit for a common ER.
Jackie Murphy is part of a royal East End dynasty as her ancestors were first crowned Pearly Kings and Queens in 1894. She is now head of her own royal family with nearly 50 members holding a Pearly King or Queen title across London. Her daughters are the Pearly Queens of Clapton and Shoreditch with her four grandchildren set to inherit these titles when they grow up.
The decision to swap her pearls for pins was driven by Jackie Murphy’s desire to help people affected by cancer, following the loss of her husband and Pearly King Mick Murphy three years ago. Speaking about her experience, Jackie Murphy said:
“Cancer is the toughest fight most of us will ever face and unfortunately I lost my husband to cancer three years ago. Macmillan was there to help us right at the end and made a very difficult situation that little bit better. The work Macmillan does is so crucial because it provides support, advice and care to people affected by cancer. The Jubilee Jacket has my royal seal of approval because it’s not only fit for a Queen, but it also does that little bit extra to help people fighting cancer.”
For those who haven’t got the royal seal of approval, there are still opportunities to celebrate the Jubilee in style and help to support people affected by cancer at the same time. The Jubilee pin badge is available at all Poundland stores for just £1. All proceeds go to Macmillan and help people face the toughest fight of their lives.
Poundland colleagues voted to support Macmillan in 2009, with the aim of raising £100,000 in twelve months. After smashing this target Poundland have continued the charity partnership with Macmillan for the last two years and have raised over £544,000.00.
As well as organising a number of fundraising activities Poundland has donated products for 100 food hampers to be given to cancer patients or used as raffle prizes. It also provided bottled water and cereal bars for Team Macmillan at fundraising events including the Great North Run, Great South Run and London Marathon.
For more information please contact:
Florence Eavis, Senior Communications Officer (Corporate Partnerships)
020 7840 4615
Notes to Editors:
About Macmillan Cancer Support
Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan works to improve cancer care. One in three of us will get cancer. Two million of us are living with it. If you are affected by cancer Macmillan can help.
For more information about Macmillan Cancer Support, visit www.macmillan.org.uk or freephone 0808 808 0000.
Poundland is Europe’s biggest single price discount retailer, selling high quality products all for £1, providing customers with amazing value every time they visit.
Serving over 3.5 million customers every week, Poundland is an irresistible shopping experience where shoppers are guaranteed to find quality brands and something new each time they visit.
Poundland currently has over 330 stores nationwide, including Northern Ireland.
With a growth strategy of more than 50 new stores during the 2011/2012 financial year, Poundland is on track to create 2000 new jobs.
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