2 August 2011
Britain’s best-loved comedienne and TV favourite Jo Brand has joined forces with her co-star Joanna Scanlan and director Peter Capaldi for a brand new comedy film (54 seconds) to launch Macmillan Cancer Support’s new Move More campaign.
The film, which goes live on 8th August, sees Jo Brand running around South London, in what looks like some hardcore marathon training. She eventually runs into her kitchen with Joanna Scanlan and produces a pint of milk, it then becomes clear she only ran to the corner shop.
Renowned actor and director, Peter Capaldi, joined the funny twosome, and provided the voiceover for the film reuniting him with the two lead stars of his Bafta award winning nursing comedy, Getting On.
Jo Brand said:
'People will look at me and go, why’s that fat, unfit, menopausal, middle-aged woman telling us what to do? She surely never takes any exercise. Well you’re wrong there, because I do!
'I’m just trying to spread the word and upturn the myth that actually you should be resting after cancer treatment. You shouldn’t, you should be getting out and doing any kind of exercise you can. You don’t have to run a marathon, but you just have to up your activity levels.'
As part of the Move More campaign, Macmillan is publishing startling new research that shows health professionals are not telling cancer patients about the many benefits of physical activity post-treatment. Doing enough physical activity after cancer reduces effects of treatment and can even reduce the risk of mortality and recurrence.
A free ‘getting started’ pack to help ease people into physical activity after cancer treatment, including a seed pack from The National Gardens Scheme, to encourage gardening as a way to get active, is now available from www.macmillan.org.uk/movemore .
The film and the behind the scenes film can be viewed at www.macmillan.org.uk/movemore and youtube.com/macmillancancer.
For further information, clips or images, please contact:
Andrea Shufflebotham, Media and PR Officer, Macmillan Cancer Support
020 7840 4689
Notes to Editors:
Exclusive behind the scenes footage featuring interviews with all the stars of the sketch and loads of extras is also available.
About Macmillan Cancer Support:
Macmillan Cancer Support improves the lives of people affected by cancer, providing practical, medical, emotional and financial support. Working alongside people affected by cancer, Macmillan works to improve cancer care. One in three of us will get cancer. Two million of us are living with it. If you are affected by cancer Macmillan can help.
For more information, visit www.macmillan.org.uk or freephone 0808 808 0000 for an information pack.
Corporate support for the campaign:
The National Gardens Scheme (NGS) and their president Joe Swift are supporting the ‘Move More’ campaign by encouraging people to get gardening for the benefit of their health. Gardening is a great way to get active. It is an excellent way to improve strength, endurance, mobility and flexibility, with a range of activities to suit all ages, abilities, energy levels and gardens. To help you get started www.ngs.org.uk/macmillan-move-more-gardening-hints-and-tips for hints and tips from NGS gardeners, or to find a local NGS garden to visit for inspiration.
As part of a long-term partnership, Boots UK is supporting Macmillan’s physical activity campaign by encouraging customers to get active. In all of its 2,500 stores from 10 August until 6 September 2011, customers can pick up a leaflet highlighting the benefits of physical activity when going through cancer. This will sit alongside a leaflet encouraging people to get active and raise money for Macmillan. This is part of its Miles for Macmillan activity – to clock up 290,000 miles, one mile for each person diagnosed with cancer every year in the UK. During this time, there will also be in store brand presence and a 5p donation being made to Macmillan for purchases of selected toiletries.
Macmillan Cancer Support and Boots UK are working together to deliver more ways to access information about living with cancer on the high street, in local communities and online and increase awareness of the breadth of vital services that Macmillan provides.